Una Persona S.L.

Workflow guide · Design, creativity and communication

Design, creativity and communication
AI and automation with human control.

Where should automation for design, creativity and communication start?

Start with a specific workflow: from brief to approved delivery. AI can help organise information and prepare tasks; a person should review exceptions and approve business decisions.

Organise requirements, references, versions and deadlines for each commission. AI can support drafts and classify feedback; creative quality, usage rights and final approval require professional judgement.

Scope of the first pilot
AreaProposal to assess
Initial workflowFrom brief to approved delivery
Human reviewValidate the brief, authorship, licences, budget and final deliverable.
What to measureRevision rounds, late deliveries and time spent gathering requirements.
Condition for proceedingCheck permissions, data quality and pilot outcomes before expanding the workflow.

Choose your activity

From brief to approved delivery

Graphic designersVisual identity brief and revisionsWeb designersWebsite design requirements and approvalIllustratorsIllustration format, rights and deliveryPhotographersPhoto shoot date, location and deliveryVideographers and video editorsSource footage and video revisions2D and 3D animatorsScript and animated scene approvalInterior designersMeasurements, preferences and interior proposalsWriters and proofreadersWriting brief and text correctionsTranslators and interpretersLanguage, terminology and translation reviewAdvertising agenciesCampaign goals, assets and approvalSocial media managementPosting calendar and publication approvalMarketing consultantsMarketing audit and action trackingContent creatorsContent ideas, formats and approvalPodcast productionEpisode scripts, guests and editingPrinting and signageDimensions, media and print proof

What to prepare before connecting tools

  • Real request examples, removing personal data that is not necessary.
  • A list of tools, fields and statuses you currently use.
  • Approved information for the workflow: from brief to approved delivery.
  • A person responsible for approving exceptions and a procedure for returning to manual work.

What should remain under your control

Validate the brief, authorship, licences, budget and final deliverable.

Set minimum permissions, review drafts before sending and stop the workflow when information is incomplete or no answer has been confirmed.

How to assess whether it adds value

Revision rounds, late deliveries and time spent gathering requirements.

Record these measures during a week of manual work and compare them with a pilot of the same scope. Include reviews and corrections in total time: fewer steps are not enough if error correction creates more work.

Guides to explore the workflow

How to prepare quotes with AI and human review →How to automate request follow-up →
View all guides →

Questions before you start

Can every part of design, creativity and communication be automated?

We do not assume so. This guide proposes assessing specific administrative tasks. Service delivery, physical work and professional decisions may require people and specific obligations.

Which tools do I need?

It depends on your existing tools and their integration permissions. Start with your calendar, documents or management system and validate which information can be read and written. We do not assume an integration works before checking it.

How do I request access information?

Join the waitlist or email jm@unapersona.es with your activity, the workflow you want to improve and the tools you use.

Illustrative organisation and automation proposals. Feasibility, qualifications, permissions and obligations for each activity must be checked before implementing a workflow.

Tell us about your workflow