Workflow guide · Design, creativity and communication
Advertising agencies
AI and automation with human control.
Where should automation for advertising agencies start?
Start with a specific workflow: campaign goals, assets and approval. AI can help organise information and prepare tasks; a person should review exceptions and approve business decisions.
Organise requirements, references, versions and deadlines for each commission. AI can support drafts and classify feedback; creative quality, usage rights and final approval require professional judgement.
| Area | Proposal to assess |
|---|---|
| Initial workflow | Campaign goals, assets and approval |
| Human review | Validate the brief, authorship, licences, budget and final deliverable. |
| What to measure | Revision rounds, late deliveries and time spent gathering requirements. |
| Condition for proceeding | Check permissions, data quality and pilot outcomes before expanding the workflow. |
An initial workflow to assess
Campaign goals, assets and approval
For a business such as advertising agencies, start with this bounded workflow. Gather incoming requests and the steps you repeat before deciding which parts are suitable for automation.
Collect
Create a record for “campaign goals, assets and approval” with required information, request status and the person responsible for review.
Prepare
Connect the record to your tools. Prepare a draft or task, check for missing information and retain a history of changes.
Review and close
Validate the brief, authorship, licences, budget and final deliverable. Record approval and the outcome before marking the workflow complete.
What to prepare before connecting tools
- Real request examples, removing personal data that is not necessary.
- A list of tools, fields and statuses you currently use.
- Approved information for the workflow: campaign goals, assets and approval.
- A person responsible for approving exceptions and a procedure for returning to manual work.
What should remain under your control
Validate the brief, authorship, licences, budget and final deliverable.
Set minimum permissions, review drafts before sending and stop the workflow when information is incomplete or no answer has been confirmed.
How to assess whether it adds value
Revision rounds, late deliveries and time spent gathering requirements.
Record these measures during a week of manual work and compare them with a pilot of the same scope. Include reviews and corrections in total time: fewer steps are not enough if error correction creates more work.
Guides to explore the workflow
View all guides →Questions before you start
Can every part of advertising agencies be automated?
We do not assume so. This guide proposes assessing specific administrative tasks. Service delivery, physical work and professional decisions may require people and specific obligations.
Which tools do I need?
It depends on your existing tools and their integration permissions. Start with your calendar, documents or management system and validate which information can be read and written. We do not assume an integration works before checking it.
How do I request access information?
Join the waitlist or email jm@unapersona.es with your activity, the workflow you want to improve and the tools you use.
Illustrative organisation and automation proposals. Feasibility, qualifications, permissions and obligations for each activity must be checked before implementing a workflow.
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